Why StarsDesk is Your Preferred Hyatt Prive Partner for VIP Perks What Exactly Is Hyatt Prive and Who Can Book It? Hyatt Prive is a portfolio program, not a public rate class. Hyatt selects specific luxury and resort properties - think Park Hyatt, Grand Hyatt, Alila, and select Andaz and independent luxury collection hotels - and designates them as Prive members. Access to the enhanced benefits at these properties is restricted to bookings made through travel advisors who have been formally vetted and certified by Hyatt, typically agencies with a track record of luxury travel sales and consistent booking volume with the brand. A traveler cannot simply request "Prive benefits" when booking directly on Hyatt's website or app; the reservation has to originate through one of these accredited advisors, who then submits it with a Prive designation attached. Consider a simple example. Suppose a couple books two nights at a Park Hyatt property with a published rate of 450 US dollars per night for a standard room. Booking directly might yield exactly that room, at that rate, with nothing else included. Booking the same dates and same room category through a certified Hyatt Prive advisor could result in the same 450 dollar rate, but with breakfast for two each morning, a 100 dollar resort credit, and a possible upgrade to a deluxe or executive room if one is available. Over a two-night stay, the combined value of breakfast alone can run 60 to 80 dollars, and the credit plus upgrade could push the effective value gained past 200 dollars, all without paying a cent more than the direct rate. hyatt prive offers You keep the room category you booked and still typically receive the other Privé perks like breakfast and property credit, since those aren't dependent on upgrade availability. Upgrades are always a courtesy tied to occupancy on the day of arrival, not a contractual guarantee.