Keep short links and campaign labels organized with a small naming convention, a link register and clear ownership.
A list of addresses named “test2,” “final” and “new-offer” becomes difficult to maintain quickly. A naming system does not need to be complicated. It needs to help you recognize why a link exists and where it is used.
Record three things separately
Keep the public short address, the campaign label and the placement in separate fields. They serve different purposes. A memorable public address does not have to contain every reporting detail.
For a pottery workshop, a record might contain campaign autumn_pottery, placement counter_card and destination “workshop booking page.” Another placement can use a different managed link while pointing to the same booking page.
Create a lightweight link register
- Public URL and current destination.
- Campaign and placement.
- Person responsible for updates.
- Start date and review date.
- Whether the address appears in printed material.
Use consistent lowercase labels and separators where they fit your workflow. Avoid personal information and internal secrets in public URLs. A readable alias should make sense to the person receiving it.
Review before reusing an old address
Changing a link from last year's guide to this year's sale may confuse people following an old email. Check the original promise before choosing a replacement destination. For printed links, preserving relevant access can matter long after a campaign ends.
r37dy projects can help group related work when available in your plan. Use them alongside a clear naming convention rather than assuming folders will fix ambiguous names.
When reporting, compare the same definitions and periods. Different labels can accidentally split one campaign into several rows, while one reused label can merge unrelated promotions.
Create a r37dy account and prepare a few clearly named links using the campaign guide. Before your next launch, run the old-link audit.