Build a useful link in bio page with a clear goal, better button labels and a simple layout. Follow a practical example using r37dy.
Your social profile may give you one prominent place to send visitors, but your work rarely fits into one destination. You might have a shop, a booking page, a new video and a useful download. A link in bio page brings those destinations together without asking someone to search through your posts.
The hard part is deciding what belongs on that page. A long list of links can be just as confusing as no direction at all. Here is how to build a page that helps a visitor take the next step.
Choose the job your page should do
Start with a sentence: “When someone visits this page, I want them to…” Finish it with one action, such as view your work, book a consultation or find your latest release. You can include secondary destinations, but one should be clearly more important.
For example, a freelance photographer could put “View wedding packages” first, followed by “Browse recent weddings” and “Ask about your date.” That sequence answers three different questions: what do you offer, what does it look like, and how do I contact you?
Build your first page in r37dy
- Open Biolink pages in your dashboard. Create a page and choose an available address. Use a name people can recognize when you share it.
- Add your identity. A short heading and introduction should explain who the page is for. “Wedding photography in Bristol” is more useful than an unexplained slogan.
- Add the primary destination first. Use a specific button label such as “See the workshop dates,” rather than “Click here.”
- Add a few supporting links. Contact details, relevant work and one current offer are a sensible starting point. Leave out links that no longer serve your goal.
- Adjust the appearance. Keep text readable against the background and use a consistent style. Then open the published page on your phone and test every destination.
r37dy supports a page built from content blocks, along with appearance settings. The blocks, styling options and advanced controls available to you depend on your plan; check the options in your editor before planning a page around them.
Write buttons that set the right expectation
A good label tells someone what will happen after the tap. Compare “More” with “Download the catering menu.” The second gives a reason to click and makes the destination predictable.
If a button opens an external booking service or a PDF, say so when that detail matters. Keep button labels short enough to scan on a small screen. A visitor should not have to read a paragraph to find the next step.
Give each link a reason to stay
Suppose your page has five destinations. After a launch ends, its promotional link may no longer deserve the top position. Review your page when your priorities change, and replace outdated destinations rather than letting the list grow indefinitely.
Use link statistics to see which destinations attract activity, but read the numbers in context. A contact link with fewer clicks may still be valuable if it brings relevant enquiries. Click counts alone do not tell you which visitors became customers.
Test the journey, not just the design
- Open your bio link from the social profile where you will use it.
- Check that your most important button is easy to find without hunting.
- Confirm that the destination works for someone who is not signed into your accounts.
- Remove expired offers and unfinished pages.
- Check the page again after changing a URL.
You can also put the page behind a QR code on a card or poster when people need a choice of destinations.
Start with a small, useful page. Create a r37dy account, open Biolink pages and build around one clear action. You can expand it when you know what your visitors need.