Understand link visits, referrers, devices and campaign tags. Use r37dy analytics to improve your links while keeping clicks separate from real business outcomes.
You shared a link and the numbers started moving. That is useful, but what do those numbers tell you? A visit shows activity at a link. It does not, on its own, prove that someone read the page, signed up or bought something.
Good link analysis starts with a question and ends with a decision. This guide explains how to use r37dy statistics without asking the data to say more than it can.
Decide what you want to learn
Choose one question before opening the dashboard. Are people reaching your workshop page from a newsletter? Does your printed card bring activity? Which button on your bio page attracts attention?
Keep the business outcome separate. If your aim is bookings, you also need booking records or an appropriate conversion measurement setup. A link report helps explain the journey towards that outcome; it is not a substitute for the outcome itself.
Read visits and visitors as different measures
r37dy's link statistics include views and visitors, alongside breakdowns such as referrers, devices, locations and campaign parameters. The available history and controls depend on your plan.
Repeated activity can make views higher than the visitor count. A visitor figure is the application's measurement of distinct activity, not a verified list of individual people. Do not treat either number as an exact headcount of customers.
Your own checks also create activity. Record when you test a new link, especially while the audience is small, so you do not mistake setup work for a successful campaign.
Use separate links or clear campaign tags
If you share one untagged link everywhere, separating placements later can be difficult. For a new campaign, use a consistent naming approach from the beginning.
- Choose a recognizable campaign name.
- Use clear source and medium values when adding UTM parameters.
- Keep spelling and capitalization consistent.
- Record which link was placed in each channel.
You can also create separate short links for different placements. Check where the campaign parameters are recorded in your reporting setup; do not assume tags placed on a destination automatically appear in every upstream report.
Interpret the breakdowns in context
A referrer can help identify where a visit came from, but a missing referrer does not prove that someone typed the address. Apps and browser behavior can limit the information passed along. Location data is an estimate and should not be used to identify an individual.
Device information is useful for prioritizing checks. If a large share of activity comes from phones, open the destination on a phone and complete the intended task. A readable bio page followed by an unusable booking form is still a poor experience.
Compare fair periods and avoid invented conversion rates
Compare similar time windows and consider what changed between them. A launch day with a newsletter is different from a quiet weekday. Small numbers can swing sharply, so look for patterns before making a major change.
Suppose, as a hypothetical example, a flyer link receives 40 views and a newsletter link receives 120. The newsletter generated more recorded link activity. You cannot conclude that it had a better click-through rate without knowing the relevant exposure for each channel. You also cannot infer sales from those view counts.
Make one useful change, then review it
If a bio page's main destination receives little activity, try a clearer button label or a more prominent position. Record the date and change one important element at a time. Review a comparable period afterwards, while remembering that changes in audience or promotion can also affect results.
For printed campaigns, pair this process with our QR code testing guide. For a page with several destinations, start with the bio page guide.
Give your next link a measurable purpose. Create a r37dy account, share a clearly named link and use its statistics to choose your next improvement.