Help prospective clients understand your work, see relevant examples and send a useful enquiry through one focused portfolio link.
A prospective client wants to know whether you do this kind of work, see an example and find a contact route. Your portfolio link page can answer those questions without becoming a second full website.
Lead with a specific service
“Freelance designer” is a start. “Packaging design for independent food brands” gives the reader a clearer reason to continue. Choose a description that matches the work you actually want.
A packaging designer could lead with “See three packaging projects,” then explain the process and offer an enquiry link. Ask prospective clients to include the product type, intended launch date and scope.
Show a short selection with context
A gallery alone makes the viewer guess what you contributed. On each linked case study, identify the brief, your role and deliverables. Describe outcomes you can substantiate rather than inventing performance figures.
- Create a r37dy bio page with an available address.
- Add your name, service and short introduction.
- Choose a few relevant projects rather than every piece of work.
- Add a labelled email, enquiry form or booking destination.
- Open each destination while signed out to check public access.
Keep the selection relevant
Only publish work you have permission to share. Confidential briefs and customer data do not belong on a public portfolio. Arrange a separate appropriate process for restricted examples.
Review the page as your services change. If you want packaging enquiries, an old unrelated promotion should not dominate the page just because it was added first. A clear contact route matters more than adding another decorative block.
Create a r37dy account and use the bio page guide. If you meet clients in person, a vCard link can help them save your details; check that your plan includes it.