Build consistent newsletter tracking links and understand what campaign tags can and cannot tell you about reader activity.
If several emails send people to the same page, the destination alone does not explain which message brought them. UTM parameters add campaign labels to a URL so compatible reporting systems can group the resulting visits.
Choose a small, repeatable naming scheme
For a workshop announcement, use a source such as newsletter, a medium such as email and a campaign such as autumn_workshop. Keep a record so the reminder uses the intended names rather than a near-duplicate spelling.
If your reporting setup supports a content parameter, it can distinguish placements such as a main button and a text link. Do not put recipients' names or email addresses into public campaign URLs.
Build and test the link
- Open the r37dy UTM link generator.
- Enter the final landing page and your chosen campaign values.
- Generate the result and open it.
- Confirm that existing page parameters still work.
- Check that the destination's analytics records the tags as expected.
Adding parameters does not configure analytics for you. Also distinguish tags arriving at your landing page from statistics collected by an earlier short-link redirect. Different points in the journey can record different information.
Read the result alongside the email report
A campaign visit is not necessarily a purchase, and a short-link click is not an email open. Use the email provider for delivery and email-specific metrics, the landing-page analytics for visits and your business system for completed outcomes.
Before the next send, compare names with your previous campaign record. Consistency makes later analysis easier than trying to merge several labels after the fact.
Try the generator for one newsletter. When you need a manageable sharing address, create a r37dy account and follow the short-link workflow.